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Online Retailer Insurance

Product liability, goods in transit and cyber cover built for online sellers, whatever platform you sell through.

Product liability, goods in transit and cyber cover built for online sellers, whatever platform you sell through.

Product liability
Goods in the post
Customer data
Compare from 20+ Trusted Insurers

Cover for online retailers across the UK

Speak to a specialist 0330 027 0996

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Mi Speciality logo with transparent background
DOA logo
Commercial Express logo with a red shield-like icon and white curved stripes to the left of the company name in black text
Aviva logo with a dark blue abstract square icon and the word โ€œAVIVAโ€ in bold uppercase blue letters.
Logo with the word ABACUS in blue surrounded by colorful abacus beads on horizontal lines.
Zurich Insurance logo with a stylized white โ€œZโ€ inside a blue circle and the word โ€œZURICHโ€ in blue capital letters.
Jensten Insurance Brokers logo with stylized dark blue text and two small orange rectangles inside the word โ€œJENSTEN.โ€
Iprism logo with lowercase black text and a multicolored paper-plane style icon on the upper right
MODUS logo with three blue vertical bars forming an abstract icon to the left of the brand name in blue uppercase letters.
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Qunderwriting logo with a red circular โ€œQโ€ icon followed by grey lowercase text spelling โ€œunderwritingโ€.
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Gresham logo with gray text and an orange abstract flower-like icon on the right.
Aqueous Underwriting logo with gradient blue, green and purple text on a transparent background.
Arya Underwriting Services logo with stylized golden figure and lowercase โ€œaryaโ€ text on a transparent background
Nelson Policies at Lloyd's logo
Instant Underwriting logo with a stylized purple speed stripe icon and modern uppercase text
Square Pegs Logo with transparent background
Mi Speciality logo with transparent background
DOA logo
Commercial Express logo with a red shield-like icon and white curved stripes to the left of the company name in black text
Aviva logo with a dark blue abstract square icon and the word โ€œAVIVAโ€ in bold uppercase blue letters.
Logo with the word ABACUS in blue surrounded by colorful abacus beads on horizontal lines.
Zurich Insurance logo with a stylized white โ€œZโ€ inside a blue circle and the word โ€œZURICHโ€ in blue capital letters.
Jensten Insurance Brokers logo with stylized dark blue text and two small orange rectangles inside the word โ€œJENSTEN.โ€
Iprism logo with lowercase black text and a multicolored paper-plane style icon on the upper right
MODUS logo with three blue vertical bars forming an abstract icon to the left of the brand name in blue uppercase letters.
Pink circular logo with the word โ€œcorinโ€ in lowercase white letters at the center.
Qunderwriting logo with a red circular โ€œQโ€ icon followed by grey lowercase text spelling โ€œunderwritingโ€.
NBS Underwriting logo with overlapping hexagon outlines in yellow and green beside navy text.
Gresham logo with gray text and an orange abstract flower-like icon on the right.
Aqueous Underwriting logo with gradient blue, green and purple text on a transparent background.
Arya Underwriting Services logo with stylized golden figure and lowercase โ€œaryaโ€ text on a transparent background
Nelson Policies at Lloyd's logo
Instant Underwriting logo with a stylized purple speed stripe icon and modern uppercase text

What is online retailer insurance?

Online retailer insurance is a combination of covers built around selling goods without a shop customers walk into, product liability for what you sell, goods in transit for parcels on their way to buyers, and cyber cover for the payment and customer data you hold.

No shop floor doesnโ€™t mean no risk. A faulty product, a lost parcel or a data breach can all still cost real money, whichever platform you sell through.

The right online retailer cover depends on:

What you sell
Where you hold stock
Delivery and courier arrangements
Home-based or separate premises
Customer and payment data held
Number of staff
A man getting into a car outside an office building

Is this cover right for your business?

Is this cover right for your business?

This cover suits any business selling goods online, whatever platform or setup you use.

This cover suits any business selling goods online, whatever platform or setup you use.

Marketplace Sellers

Selling through eBay, Amazon or Etsy.

Own Website Retailers

Selling through your own online store.

Home-Based Sellers

Running the business from home.

Handmade & Craft Sellers

Making and selling your own products.

Dropshippers

Selling without holding your own stock.

Multi-Channel Retailers

Selling across several platforms at once.

What could go wrong for an online retailer?

What could go wrong for an online retailer?

Most online retailer claims come from a product causing harm, a parcel lost or damaged in transit, a data breach exposing customer details, or stock damaged in storage.

Most online retailer claims come from a product causing harm, a parcel lost or damaged in transit, a data breach exposing customer details, or stock damaged in storage.

Product liability covers claims if something youโ€™ve sold injures a customer or damages their property.

Learn More
Man working at a laptop in a warehouse, resting his chin on his hand.

How could a claim affect your business?

How could a claim affect your business?

A single claim can outweigh months of margin on a small online business.

A single claim can outweigh months of margin on a small online business.

Product Recall

A faulty product needs to be recalled or replaced at scale.

What cover may respond?

Product Liability

Lost Parcels

Multiple orders are lost or damaged by a courier.

What cover may respond?

Goods in Transit

Data Breach

Customer payment details are exposed in a breach.

What cover may respond?

Cyber Cover

Stock Loss

A fire or flood damages stock held at home or in storage.

What cover may respond?

Business Contents

A man getting into a car outside an office building

Who needs online retailer insurance?

Online retailer insurance may be suitable if you sell goods without a shop customers walk into, whatever platform you use.

This cover may be suitable if youโ€™re:

Selling on Amazon, eBay or Etsy
Running your own online store
Selling handmade or craft goods
Running the business from home
Selling across multiple platforms
Holding stock in a warehouse

Running your business from home?

Running your business from home?

A home insurance policy usually wonโ€™t cover business stock or liability. You need cover built for the business itself.

A home insurance policy usually wonโ€™t cover business stock or liability. You need cover built for the business itself.

Smiling woman sitting on a sofa surrounded by parcels, looking at her phone.

Cover built around your online business

Cover built around your online business

Most online retailers combine product liability, stock cover and cyber insurance, with goods in transit cover for orders on their way to customers.

Most online retailers combine product liability, stock cover and cyber insurance, with goods in transit cover for orders on their way to customers.

Product Liability

Product Liability

Protection if something youโ€™ve sold injures a customer or damages their property.


Goods in Transit

Goods in Transit

Protection against eligible claims for parcels lost or damaged on the way to customers.


Business Interruption

Business Interruption

Potential protection for lost income if an insured event stops you trading.


Cyber Cover

Cyber Cover

Cover for eligible costs following a data breach or cyber incident.


Employersโ€™ Liability

Employersโ€™ Liability

A legal requirement once you employ any staff, even casual help.


Legal Expenses

Legal Expenses

Additional legal protection for customer and supplier disputes.


Man and woman checking a tablet in a warehouse aisle, one carrying a box.

Why choose Insurance Revolution for online retailer insurance?

Online business risk looks different from a shop, we make sure your cover reflects that, not a generic policy.

Specialist online retail insurers
Experienced UK advisers
Access to 20+ UK insurers
Cover for marketplace and website sellers
Cyber and data protection options
Support for home-based businesses

How to get online retailer insurance

How to get online retailer insurance

Getting online retailer insurance takes four steps: tell us about your business, choose your covers, compare specialist insurers, then get covered, often the same day.

Getting online retailer insurance takes four steps: tell us about your business, choose your covers, compare specialist insurers, then get covered, often the same day.

1

Tell us about your business

What you sell, and how and where you trade.

2

Choose your covers

Product liability, goods in transit and any extras.

3

We compare specialist insurers

We search our panel of 20+ UK insurers.

4

Get covered and trading

Receive your documents, usually the same day.

Weโ€™re with you all the way

UK-based specialist advisers
Access to specialist insurers
No obligation, just expert help

Delivering orders yourself?

Delivering orders yourself?

We also arrange business vehicle insurance for online retailers running their own delivery vehicles.

We also arrange business vehicle insurance for online retailers running their own delivery vehicles.

Smiling man in a car fastening his seat belt, with cardboard delivery boxes on the passenger seat.

Trusted by thousands of businesses across the UK

Trusted by thousands of businesses across the UK

From everyday business insurance to complex specialist cover, our customers trust Insurance Revolution to find the right protection and provide expert support when it matters.

From everyday business insurance to complex specialist cover, our customers trust Insurance Revolution to find the right protection and provide expert support when it matters.

Online retailer insurance guides

Online retailer insurance guides

Practical advice on cover, data protection and staying protected.

Practical advice on cover, data protection and staying protected.

Do You Need Convenience Store Insurance If You Only Sell Newspapers and Snacks?

Do You Need Convenience Store Insurance If You Only Sell Newspapers and Snacks?

Running a small newsagent or corner shop that mainly sells newspapers, snacks, and drinks might seem simple. However, even small stores can faceโ€ฆ

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Offโ€‘Licence & Specialty Retail Shop Insurance: What Extra Risks Should You Cover?

Offโ€‘Licence & Specialty Retail Shop Insurance: What Extra Risks Should You Cover?

Running an offโ€‘licence or specialty retail shop in the UK often brings unique challenges that may not apply to standard retail businesses. Whetherโ€ฆ

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Running a shop in the UK often involves more than protecting the building itself. Many retailers rely heavily on fixtures, fittings, specialistโ€ฆ

Shop Equipment and Contents
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Arranging shop insurance in the UK can provide core protection for buildings, contents, and public liability, but many shop owners may benefit fromโ€ฆ

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What Does Convenience Store Insurance Protect You Against?

What Does Convenience Store Insurance Protect You Against?

Running a corner shop or newsagent can be busy and rewarding. It also comes with risks that could affect your business if something goes wrong.โ€ฆ

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Why Newsagents and Corner Shops Need Tailored Insurance

Why Newsagents and Corner Shops Need Tailored Insurance

Running a newsagent or corner shop comes with everyday risks. From stock damage to customer injuries, unexpected events can affect both finances andโ€ฆ

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Online retailer insurance FAQs

Online retailer insurance FAQs

Straight answers on cover, marketplaces, data protection and cost.

Straight answers on cover, marketplaces, data protection and cost.

Online retailer insurance is a combination of covers built around selling goods without a shop customers walk into: product liability for what you sell, goods in transit for parcels on their way to buyers, and cyber cover for the data you hold.

Still have questions?

Our advisers are here to help you find the right solution.

Related retailers we cover

Related retailers we cover

Online retailers share product and delivery risks with these businesses. Each has its own cover needs.

Online retailers share product and delivery risks with these businesses. Each has its own cover needs.

Wholesale Insurance

Wholesale Insurance

Bulk stock holding and supply to other businesses.

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