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Toy ShopInsurance

Toy Shop Insurance

Public liability and product liability cover built for toy shops, with the product safety standards that matter most when your customers are children.

Public liability and product liability cover built for toy shops, with the product safety standards that matter most when your customers are children.

Toy safety claims
Recall costs
Customer injury
Compare from 20+ Trusted Insurers

Cover for toy shops across the UK

Speak to a specialist 0330 027 0996

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Square Pegs Logo with transparent background
Mi Speciality logo with transparent background
DOA logo
Commercial Express logo with a red shield-like icon and white curved stripes to the left of the company name in black text
Aviva logo with a dark blue abstract square icon and the word โ€œAVIVAโ€ in bold uppercase blue letters.
Logo with the word ABACUS in blue surrounded by colorful abacus beads on horizontal lines.
Zurich Insurance logo with a stylized white โ€œZโ€ inside a blue circle and the word โ€œZURICHโ€ in blue capital letters.
Jensten Insurance Brokers logo with stylized dark blue text and two small orange rectangles inside the word โ€œJENSTEN.โ€
Iprism logo with lowercase black text and a multicolored paper-plane style icon on the upper right
MODUS logo with three blue vertical bars forming an abstract icon to the left of the brand name in blue uppercase letters.
Pink circular logo with the word โ€œcorinโ€ in lowercase white letters at the center.
Qunderwriting logo with a red circular โ€œQโ€ icon followed by grey lowercase text spelling โ€œunderwritingโ€.
NBS Underwriting logo with overlapping hexagon outlines in yellow and green beside navy text.
Gresham logo with gray text and an orange abstract flower-like icon on the right.
Aqueous Underwriting logo with gradient blue, green and purple text on a transparent background.
Arya Underwriting Services logo with stylized golden figure and lowercase โ€œaryaโ€ text on a transparent background
Nelson Policies at Lloyd's logo
Instant Underwriting logo with a stylized purple speed stripe icon and modern uppercase text

What is toy shop insurance?

Toy shop insurance is a combination of covers built around selling products to children, public liability for customer injury, product liability for the toys you sell, and employersโ€™ liability if you have staff.

One policy. Multiple risks. Every toy sold in the UK has to meet safety standards, so what you stock and how you check it both matter to how youโ€™re covered.

The right toy shop cover depends on:

Age range of toys sold
Premises and location
Number of employees
Seasonal trading peaks
Stock value and turnover
Customer-facing counter service
A man getting into a car outside an office building

Cover that fits the way your shop works

Cover that fits the way your shop works

Childrenโ€™s safety and product standards bring their own everyday risks.

Childrenโ€™s safety and product standards bring their own everyday risks.

Public LiabilityRecommended

Public Liability

Protection if a customer or member of the public is injured or their property is damaged.


Employersโ€™ LiabilityRecommended

Employersโ€™ Liability

Cover for claims involving employees injured at work.


Property & ContentsRecommended

Property & Contents

Protection for your premises, fixtures and fittings.


Business InterruptionRecommended

Business Interruption

Support for loss of income following a fire, flood or closure.


Stock & EquipmentRecommended

Stock & Equipment

Cover for eligible stock and shop equipment.


Product LiabilityOptional

Product Liability

Protection against claims arising from toys or products youโ€™ve sold.


What could go wrong in a toy shop?

What could go wrong in a toy shop?

Most toy shop claims come from a product failing a safety check, a choking hazard reaching a customer, a display tipping over, or a recalled item still on sale.

Most toy shop claims come from a product failing a safety check, a choking hazard reaching a customer, a display tipping over, or a recalled item still on sale.

Stock is later found not to meet UK toy safety standards.

Learn More
Toy shop shelves of soft toys and games in soft focus.
A man getting into a car outside an office building

Is this cover right for your shop?

This type of business insurance may suit you if you run a toy shop or sell toys and childrenโ€™s products.

The right cover depends on:

Independent toy shops
Toy shops with online sales
Educational toy retailers
Toy shops with multiple sites
Market stalls selling toys
Toy shops with employees

Real-world risks. Real-world protection.

Real-world risks. Real-world protection.

A product safety failure, a display tipping over, a customer slip and a staff injury are the four toy shop scenarios insurers see most. Each responds to a different cover.

A product safety failure, a display tipping over, a customer slip and a staff injury are the four toy shop scenarios insurers see most. Each responds to a different cover.

Customer injury

A customer slips or trips on the shop floor.

Potential cover

Public Liability

Faulty toy claim

A toy is later found to have a safety fault.

Potential cover

Product Liability

Staff injury

An employee is injured while stocking shelves.

Potential cover

Employersโ€™ Liability

Product recall

A supplier issues a recall on stock youโ€™ve already sold.

Potential cover

Product Liability

How much does toy shop insurance cost?

Thereโ€™s no fixed price. It depends on what age range you sell for, your staff numbers and your claims history.

Age range of toys sold

Products for younger children carry more product liability risk.

Online sales

Selling online as well as in-store can affect your risk profile.

Number of staff

More employees increase your employersโ€™ liability exposure.

Level of cover

Adding product liability or a higher limit increases your premium.

Stock value

Higher-value stock affects your contents cover premium.

Claims history

A clean claims record helps keep premiums down at renewal.

Shelves of ride-on toy tractors and trucks in a shop.

Why use Insurance Revolution for your toy shop?

We make sure product liability is genuinely covered, not just general shop liability.

Specialist retail insurers
Cover built around child product safety
Help understanding policy options
Experienced UK advisers
Support if a product recall happens
Ongoing support when you claim

How the quote process works

How the quote process works

Getting toy shop insurance takes four steps: tell us about your shop, tell us what covers you need, compare specialist insurers, then get covered, often the same day.

Getting toy shop insurance takes four steps: tell us about your shop, tell us what covers you need, compare specialist insurers, then get covered, often the same day.

1

Tell us about your shop

Your premises, staff and what age range you sell for.

2

Tell us what you need

Which covers matter most to you.

3

We compare specialist insurers

We search our panel of 20+ UK insurers.

4

Get covered and trading

Receive your documents, usually the same day.

Weโ€™re with you all the way

UK-based specialist advisers
Access to specialist insurers
No obligation, just expert help

Selling toys for young children?

Selling toys for young children?

Product liability matters most where safety standards are strictest. Letโ€™s make sure yours is right.

Product liability matters most where safety standards are strictest. Letโ€™s make sure yours is right.

Parent and two small children looking at toys on a shop shelf.

Trusted by thousands of businesses across the UK

Trusted by thousands of businesses across the UK

From everyday business insurance to complex specialist cover, our customers trust Insurance Revolution to find the right protection and provide expert support when it matters.

From everyday business insurance to complex specialist cover, our customers trust Insurance Revolution to find the right protection and provide expert support when it matters.

Toy shop insurance guides

Toy shop insurance guides

Practical advice on cover, product safety and staying protected.

Practical advice on cover, product safety and staying protected.

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Toy shop insurance FAQs

Toy shop insurance FAQs

Straight answers on cover, product safety and cost.

Straight answers on cover, product safety and cost.

Toy shop insurance is a combination of covers built around selling products to children: public liability for customer injury, product liability for the toys you sell, and employersโ€™ liability if you have staff.

Still have questions?

Our advisers are here to help you find the right solution.

Related shops we cover

Related shops we cover

Toy shops share product safety and retail risks with these shops. Each has its own cover needs.

Toy shops share product safety and retail risks with these shops. Each has its own cover needs.

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